Understanding campaign statuses: Planned, Active, Paused, Finished

In Sendigram, each campaign has a status that reflects its current stage in the sending process. These statuses help you track progress and know what actions you can still take.

1. Planned

  • Meaning: The campaign is fully set up and waiting to be sent at a future date/time.
  • Details:
    • All campaign blocks (General, Contacts, Email Template, Scheduler) are complete.
    • The system queues it for delivery at the scheduled time.
  • What you can do:
    • Edit or reschedule before launch.
    • Cancel or delete if no longer needed.

2. Active

  • Meaning: The campaign is currently being sent.
  • Details:
    • Emails are being delivered, usually in batches for large audiences.
    • Initial results (deliveries, opens, clicks) may already appear in Reports.
  • What you can do:
    • Pause the campaign if you need to temporarily stop sending.
    • Monitor performance live.
    • You cannot edit the content while Active.

3. Paused

  • Meaning: The campaign was Scheduled or Active but has been stopped manually.
  • Details:
    • Remaining emails are held in the sending queue.
    • Already delivered emails are unaffected.
  • What you can do:
    • Continue (resume) the campaign to finish sending.
    • Cancel or delete if you no longer want it to run.

4. Finished

  • Meaning: The campaign has finished sending to all recipients.
  • Details:
    • No further emails are sent.
    • Reports are finalized with open, click, bounce, and unsubscribe data.
  • What you can do:
    • View detailed performance reports.
    • Duplicate the campaign to reuse settings or design.
    • Archive for record-keeping.

5. Why Statuses Matter

  • Scheduled = final prep and last edits.
  • Active = live monitoring.
  • Paused = temporary safety net.
  • Completed = results and learning.
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