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Monitoring your email marketing performance

Sendigram statistics dashboard is a powerful tool for understanding how your email campaigns are performing. By regularly monitoring your key metrics, you can make informed decisions to improve your email marketing strategy and achieve better results. This guide will walk you through the best practices for analyzing your performance directly from the dashboard.

Key Metrics to Watch

Your dashboard provides a comprehensive overview of your campaign performance. Here are the most important metrics to focus on:

Open Rate: The percentage of recipients who opened your email. A high open rate indicates that your subject lines are compelling and your audience is engaged.
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. CTR is a strong indicator of how relevant and engaging your content is.
Conversion Rate: The percentage of recipients who completed a desired action (e.g., made a purchase, filled out a form) after clicking on a link in your email. This is often the ultimate measure of your campaign's success.
Bounce Rate: The percentage of emails that were not successfully delivered. It's important to keep an eye on this metric to maintain a healthy contact list.
Unsubscribe Rate: The percentage of recipients who opted out of your email list. While some unsubscribes are normal, a high rate could indicate issues with your content or sending frequency.

Best Practices for Performance Monitoring

https://sendigram.com/help/ems/benchmarks/best-practices-monitoring/

1. Set Clear Goals for Each Campaign

Before you even send a campaign, define what you want to achieve. Are you looking to drive sales, increase website traffic, or simply inform your audience? Having clear goals will help you focus on the most relevant metrics.

2. Regularly Review Your Campaign Reports

Make it a habit to check your campaign reports in the "Analytics and Reporting" section of your dashboard. Look for trends and patterns over time. Are your open rates improving? Are certain types of content generating more clicks?

3. Segment Your Audience for More Relevant Content

Use the segmentation feature to divide your contact list into smaller, more targeted groups. Sending personalized and relevant content to different segments will almost always result in higher engagement rates.

4. Monitor Your List Health

Pay attention to your bounce and unsubscribe rates. A high bounce rate could mean your contact list is outdated. Regularly clean your list to remove invalid email addresses. If your unsubscribe rate is high, you may need to reassess your content strategy or sending frequency.

5. Export Your Data for Deeper Analysis

For more in-depth analysis, you can export your campaign reports to a CSV file. This allows you to use other tools, like spreadsheets or data visualization software, to gain even more insights into your performance.

By following these best practices, you can leverage the power of your Sendigram dashboard to continuously improve your email marketing efforts and achieve your business goals.

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