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How to set up the sender email address and name

Your sender email address and name are the first things your subscribers see when they receive your emails. Configuring them correctly helps build trust, improves open rates, and ensures proper deliverability.

1. What Are the Sender Email Address and Name?

  • Name of sender – the display name shown in the recipient's inbox (e.g., Acme News, John from Acme).
  • Sender email address – the actual email used to send the message (e.g., newsletter@acme.com).

Both appear together like this in most inboxes:

📌 Acme News <newsletter@acme.com>

2. Requirements

  • The email must belong to a verified sending domain in your Sendigram account.
  • Only business domains are accepted—such as info@yourcompany.com.
  • The address must be active — replies should go to a monitored inbox.

3. Setting Up the Sender Address and Name of the sender

You have two ways to set up your sender address and name of the sender.

A. From the settings menu:

  1. Go to Sender Settings → Sender address.
  2. Click the button Add sender address
  3. Enter your Sender email address and name of sender
  4. Choose your Domain address from the dropdown list
  5. Click Save

B. When creating or editing a campaign:

  1. In the General block of the Campaign Card, select the Name of sender and Sender email address.
  2. Enter from your verified sender identities.
  3. Save your choice.
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